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We believe that everyone has the right to feel happy and confident about their style. Confidence can be the key to positivity and self-awareness, which in turns makes one happy from within. We believe that beauty should not be a dictatorship bound by strict rules; beauty should be a democracy where everyone has the “right to style” and not be judged. That’s why we publish unbiased beauty reviews, style-guides (not rules), and beauty basics that help you form your own opinion.